Our Mission

The Ain Lahjar Association for Rural Women’s Development helps women gain the knowledge, skills and opportunities they need to improve their economic and social circumstances, develop their activities and projects, and contribute to local development while protecting the natural resources they depend on in their daily lives and for their livelihoods.

We build on women’s knowledge of their local surroundings and their experience in farming, production and the use of local resources, strengthening that expertise through hands-on training and practical support so each woman can build on her abilities, choose an activity that suits her circumstances, and gain the skills she needs to manage and develop it and earn an income that helps her become more economically independent.

Our mission is to support women at each stage of learning and work, from acquiring skills and putting them into practice to developing and organising production, promoting their products and reaching markets, while encouraging women-led initiatives and cooperative work and creating opportunities for women to share their experience and take part in decisions about projects and resources.

We see environmental protection as part of this work because the long-term viability of rural economic activities depends on conserving water, soil and plant resources, so we link training and field trials to practices that help women use natural resources responsibly, conserve water and adapt to the effects of climate change.

We also help women develop new skills in digital marketing, the use of artificial intelligence tools, leadership and managing initiatives, so they can make better use of what they produce and respond to changes that affect their activities and work opportunities.

We encourage women to put what they learn into practice and share it with one another, so that individual experience becomes a resource for cooperatives and local initiatives and the benefits of training extend across the rural community.

Through this work, we seek to strengthen rural women’s role as people with experience and initiative who can produce goods, make better use of their resources and improve their families’ living conditions, and as partners in protecting their environment and shaping decisions about their future and that of their communities.